Sardines may be small in size, but they have a mighty big, positive impact on the ocean. So this New Years, we’re encouraging everyone to take on smaller resolutions like simply trying better-for-the-planet small fish. We put up tiny billboards around San Francisco, inviting people to try a small resolution rather than a big life change. We offered up easy to do, hard to fail resolutions, and those who did the thing and shared proof earned free sardines.