Operation Taste Test
noosa Yoghurt
noosa believes yogurt shouldn’t just be… yogurt. It should make people feel something, so we set out to prove it. Challenging the category status quo, we developed technology to analyze how yogurt’s taste and texture impact emotions. With a facial expression expert, we found that 78% of taste testers reacted to noosa as surprising or different. Proving it’s a yogurt that truly makes people feel.
Set Design
Working in a white cyc studio, we wanted to bring in Noosa’s warmth and optimism since those spaces can often feel a bit cold or sterile.
We incorporated warm tones, natural materials like wood, and subtle pops of bold color to make the set feel more inviting, while still keeping the overall look clean and minimal.
Text Design
We also brought in Noosa’s personality by leaning into their playful, chunky brand font. This helped reinforce the warmth of the overall edit, making it feel more approachable and inviting.
