Open For Interpretation
PBR Hard Coffee | Student Work
Is it a coffee? Another new form of IPA? Maybe something best served on the rocks? Probably none of the above or maybe all of the above. Who’s to say. Like a great work of art, it’s just all up to interpretation.
PBR Hard Coffee 🤝 Martha Graham
Many people don’t know how they feel after trying PBR Hard Coffee for the first time and sometimes there just aren’t words to describe it. So on TikTok, we’ll duet with all the PBR reviewers and show them how PBR Hard Coffee is best reviewed—through the art of modern dance.
Modern Art Exhibit
The taste of PBR Hard Coffee pairs perfectly with the contemplative nature of modern art. So we'll host a pop-up modern art museum filled with “Open for Interpretation” inspired art that encourages consumers to discover what PBR Hard Coffee means for them.
Make It & Share It
If you have your own interpretation of our can, make it. On Insta, share our post with the blank can to your story and start getting creative.
Arts N’ Craft Beers
If you’re not one for words, draw what you feel. We’ll place these coloring books at beer garden patios so you can draw your interpretation of our can…and learn a few cocktails too.
Reverse Engineer with Chris Morocco
Let’s give Bon Appetit’s top chef, Chris Morocco, a blind taste test on his show “Reverse Engineering” to see if he can channel his sixth sense to figure out PBR Hard Coffee’s flavor.
Art Direction : Claire HentzenCopy : Hannah Cruise